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Businesses often rely on third-party web hosting, and doing so provides a simple option, especially for small companies. However, there are advantages to hosting your website on your own server. Here are a few reasons to consider self-hosting.
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Total Control 

While most hosting providers give you a high degree of control over what you serve, your site is ultimately hosted on their computers, and they may impose rules that restrict what you can do with your website. If you’re locked into a contract, switching your website to something not explicitly permitted by your contract can lead to problems. By hosting your own server, you can avoid having to fulfil certain requirements based on the contract you sign.
Save-Money
Save Money 

The upfront cost of installing appropriate web software certainly costs more than simply signing up for a typical hosting plan, but costs are lower than ever before. By saving the monthly cost of using a third-part host, you can lower your total IT expenses and save money in the long term. Web hosts may also change prices after your contract has ended. If you choose to switch to a different provider, the cost of migrating all of your data can be greater than the cost of setting up your own host to begin with.
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Flexibility 

Third-party web hosts typically provide excellent tools, but the tools they offer are limited. Using your own host means you can change your website at any point in time. This is especially helpful for custom coding; if a third-party hosts doesn’t offer support for a particular language, for example, you might have to move to a different provider or pay for a more expensive plan. In addition, most hosting providers offer only one or two serving platforms. Self-hosting lets you use any software you want.
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Data Security 

One of the biggest fears people have with third-party hosting is data security, as your data’s security lies in someone else’s hands. By hosting your own website, you can rely on the IT support you know and trust. In addition, you can quickly switch to a new security paradigm if new threats arise far faster than any third-party host. You also lower your potential attack vector, as hackers often look for weaknesses in third-party hosts so that they can get data on multiple websites should they find a problem.
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Performance 

Web hosting providers rely on a number of different techniques to serve websites, but most options are limited to some extent. Shared hosting is common, and these plans place multiple clients on a single server. If one of these clients saturates the bandwidth or processing power provided, your website’s performance can suffer. Furthermore, most hosts have a limited amount of bandwidth in total, and performance for all clients can drop if it becomes saturated.

Setting up your server to host your websites requires some expertise, but the process is easier than ever before. While self-hosting isn’t the right option for all businesses, it does provide a number of advantages that might make it worthwhile.