Design is a strategic management capability that local companies can adopt to create value and enhance competitiveness. Design thinking moves beyond aesthetics to solving problems, realizing potential and creating new and tangible business output.

Design for Enterprises (DFE) is a national strategy created by DesignSingapore Council, SPRING Singapore and International Enterprise Singapore. In essence, Design for Enterprises is about helping Singapore-based enterprises understand the power of design and benefit from the impact design can make on business growth.

The three key thrusts of Design for Enterprises are Design Touch, Design Engage and Design Excel. Programmes under each thrust help enterprises progress through the levels of design capabilities, from learning about the value of design to skilful integration of design into their business strategies.